ASLF LLC ("ASLF Formulas," "Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website aslf-formulas.com and make purchases from us.
Please read this policy carefully. If you disagree with its terms, please discontinue use of the site.
1. Definitions
Account — A unique account created for you to access our Website
Company — ASLF LLC, located at 1920 E Riverside Dr, Ste A120 PMB 263, Austin, TX 78741
Device — Any device that can access the Website (computer, phone, tablet)
Personal Data — Any information that identifies or could identify you as an individual
Service / Website — aslf-formulas.com and all related pages
Service Provider — Third-party companies that process data on our behalf (e.g., Shopify, payment processors)
Usage Data — Data collected automatically from your use of the Website
You — The individual accessing or using the Website
2. Information We Collect
Information You Provide Directly:
- Contact information: Name, email address, phone number
- Shipping and billing address
- Payment information: Processed securely through Shopify Payments / third-party processors. We do not store full credit card numbers.
- Account credentials: Username and password (if you create an account)
- Communications: Any messages you send us via email or contact forms
Information Collected Automatically:
- Usage Data: Pages visited, time spent, referring URLs, browser type, IP address
- Device Data: Device type, operating system, unique device identifiers
- Cookies and Tracking: See Section 5 below
3. How We Use Your Information
We use the information we collect to:
- Process and fulfill your orders
- Send order confirmations, shipping notifications, and receipts
- Respond to customer service inquiries
- Send promotional emails and newsletters (only with your consent — you may unsubscribe at any time)
- Improve our website and product offerings
- Analyze website traffic and usage patterns
- Comply with legal obligations
- Detect and prevent fraud
We do NOT sell your personal information to third parties. We do NOT sell or rent your email address to outside parties for their marketing use.
4. How We Share Your Information
We may share your information only in the following circumstances:
- Shopify — Our e-commerce platform and primary data processor
- Payment Processors — To securely process transactions (e.g., Stripe, PayPal, Shopify Payments)
- Shipping Carriers — To fulfill and deliver your orders (e.g., USPS, UPS, FedEx)
- Email Marketing Platforms — To send newsletters and order updates (only to opted-in subscribers)
- Analytics Providers — To understand website traffic (e.g., Google Analytics)
- Legal Authorities — If required by law, court order, or to protect our legal rights
- Business Successors — In the event of a merger, acquisition, or sale of assets
All third-party service providers are contractually required to protect your data and use it only for the purposes we specify.
5. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your experience.
- Essential cookies — Required for the website to function (cart, checkout, login)
- Analytics cookies — Help us understand how visitors use the site (e.g., Google Analytics)
- Marketing cookies — Used to show relevant ads on other websites based on your browsing
- Preference cookies — Remember your settings and preferences
You may control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.
We support the Global Privacy Control (GPC) opt-out signal. If you visit our website with GPC enabled, we will treat this as a request to opt out of targeted advertising and data sharing for that browser and device.
6. Data Retention
We retain your personal information for as long as necessary to:
- Fulfill the purposes described in this policy
- Comply with legal and tax obligations (typically 7 years for financial records)
- Resolve disputes and enforce agreements
You may request deletion of your personal data at any time (see Section 8).
7. Data Security
We implement commercially reasonable security measures to protect your personal information, including SSL encryption for all data transmission and secure storage practices through Shopify's platform.
However, no method of internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security of your data.
In the event of a data breach that affects your personal information, we will notify you by email as required by applicable law.
8. Your Privacy Rights
U.S. Residents — California (CCPA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):
- Right to Know: Request disclosure of the personal information we have collected about you
- Right to Delete: Request deletion of your personal information, subject to certain exceptions
- Right to Correct: Request correction of inaccurate personal information
- Right to Opt-Out: Opt out of the "sale" or "sharing" of your personal information for targeted advertising
- Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights
To exercise your California privacy rights, contact us at contact@aslf-formulas.com with the subject line "CCPA Privacy Request."
Other U.S. State Residents
Residents of Virginia, Colorado, Connecticut, and other states with comprehensive privacy laws may have similar rights. Please contact us to exercise your rights.
EU / EEA Residents — GDPR
If you are located in the European Union or European Economic Area, you have the following rights:
- Right to access your personal data
- Right to correct inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to withdraw consent at any time
Legal bases for processing: contract performance, legitimate interests, legal obligations, and your consent.
To exercise your GDPR rights, contact us at contact@aslf-formulas.com. You also have the right to lodge a complaint with your local data protection authority.
9. Children's Privacy
Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of our website after changes constitutes acceptance of the updated policy.
12. Contact Us
ASLF LLC
1920 E Riverside Dr
Ste A120 PMB 263
Austin, TX 78741
contact@aslf-formulas.com
aslf-formulas.com
This policy is governed by the laws of the State of Texas, United States.
Last updated: March 2026